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    A Look through New Energy's SolarWindow Coating
    January 20, 2011  PSW Staff
    When we step into the world of unlisted development stage companies that have recently
    climbed by several hundred percent, things most often get messy.  In the case of New Energy
    Technologies, however, there seems to be an abundance of promise coupled with rational
    spending.  That's not to say that NENE doesn't carry similar risks, it just means that they may
    have a few things going for them that others do not.

    Back on October 20, 2011, New Energy was featured on CNBC's “Squawk on the Street” in a
    segment titled “Race to Fuel the Future”.  The product is SolarWindow, which is a very thin
    spray on coating for windows and other surfaces that can generate meaningful amounts of
    electricity.  The technology behind it has been called “The worlds smallest functioning solar
    cells” and has been published in the Journal of Renewable and Sustainable Energy of the
    American Institute of Physics.

    Since that report filed at CNBC, the stock has climbed quite a bit for having no revenues, but
    product development has passed several key milestones.  One was getting some external
    and official validation from testing done at the Florida Solar and Energy Center (FSEC).  This
    is one place where the University of South Florida (where New Energy has a research
    agreement) goes to have independent testing done.  This is from FSEC's website:

    “The Florida Solar Energy Center (FSEC) was created by the Florida Legislature in 1975 to
    serve as the state’s energy research institute. The main responsibilities of the center are to
    conduct research, test and certify solar systems and develop education programs.”

    The results that New Energy got from their SolarWindow application were surprisingly good.  
    Engineers were able to demonstrate a cost savings of $40,000 to $70,000 per year for one
    40-story building, as opposed to only $20,000 in savings for a rooftop installation on the
    same building.  What is also interesting is that the product has been shown to produce
    electricity from artificial sources of light better than traditional solar technology.  This can
    provide additional savings in the winter when interior building lights are used more.  
    SolarWindow works both ways and can turn this light back into some energy.

    The company has made several strides with respect to future commercialization recently as
    well.  One big impediment that may be mostly conquered has to do with the transparency of
    the early product.  They have been able to secure technology making it a lot easier to see
    through.  Additionally, they are slowly building their patent portfolio and securing additional
    technologies to enhance the efficiency, performance and durability of the product and bring
    manufacturing cost's down.  They are also trying to bolster their commercial protection.

    Up until now, the company has funded their research primarily with agreements at leading
    universities and other facilities.  They have also shown very modest expenses over the last
    two years, and although continued dilution is unavoidable, 60 million shares that are
    currently outstanding is by no means unsustainable.  They also have a little bit of cash built
    up and believe they can market the product through some of their existing channels.  It
    remains to be seen how big the slice New Energy will have to give up to these channels that
    helped them create the product, but it will likely be pretty substantial.  A $120 million market
    cap right now, however, does not seem completely outrageous.

    The company seems to be heading full steam with every indication of a final tweaking stage
    underway, but there is still no definitive time line for a product launch.  The company looks to
    benefit from some government funding, and has started to ramp up personnel as well,
    recently hiring Andrew T. Farago as C.O.O. who has 16 years of experience nurturing growth
    companies.
    Meanwhile, the company's other product, MotionPower is seeing some similar advances and
    positive testing results, although they are yet to obtain outside confirmation.  The system
    captures electricity from decelerating cars and trucks that drive over top of the unit which
    helps them slowdown and captures the energy that would have been lost in braking.

    The stock has had a very volatile history, the kind of volatility that will no doubt continue.  
    NENE hit a high of $5 back in 2007, and fell to as low as 10 cents in the late part of 2008.  
    Since then it has trended mostly upward finding higher highs and higher lows.  We feel that
    where the stock is currently priced at $2.00 may be a tiny bit expensive, but not outrageous,
    and a little bit of patience could yield a safer entry point, perhaps around $1.75 within a week
    or two.  Keeping in mind that heavy volume has really only come around in the last three
    months thanks to the CNBC article,  we would take quite a bit of care when allocating any
    funds for an investment.  With this said, however, a small amount invested relatively quickly
    may be the best strategy, as big stock moving news sometime soon is not guaranteed, but is
    certainly possible.

    The Risks

    The two major risks with this trade are not knowing when the product will come to market, if
    at all, and not knowing what the companies agreements will look like with their partners.  A
    recent University of South Florida agreement that was announced includes no details, as
    they are applying to keep them secret as to not expose trade secrets.  The outcome of this
    application will likely affect the stock in coming weeks.

    New Energy is essentially an investment company.  They changed their name two years ago
    as they divested some technologies they were working on in Biotech, and are now focusing
    on Clean Energy.  There is no reason to believe that the same thing can't happen in their
    current endeavors.

    60 million shares out is not excessive, especially when we consider that the share count has
    not climbed by more than a few million over the last three to four years.  It all depends on how
    fast they can get the product selling, and how much they have to give up.  There is no reason
    to believe that the stock won't be diluted more in the coming months and years.

    The company will also face patent lawsuits, government regulation and heavy competition,
    and there is no guarantee that they will get to market first.  All in all this stock is a mid to high
    risk with high potential.
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